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12pt;">「観光地経営」の視点に立って観光地域づくりを行う組織・機能「DMO」について広くたくさんの皆さんに認識を深め<wbr></wbr>るための勉強会が3月27日（日）にかまくら館で開催されます。</span><br> [map addr=”秋田県横手市中央町8-12″]</p> <p><span style="font-size: 12pt;">DMOとは「Destination Marketing／Management Organization」の略で、日本では行政・観光業者・住民の立場が分断されているが、観光事業のマネジメントを担う機能・組織をさします。</span></p> <figure id="attachment_2037" aria-describedby="caption-attachment-2037" style="width: 1024px" class="wp-caption aligncenter"><a href="http://mineba.net/wp-content/uploads/2016/03/DMO.jpg" rel="attachment wp-att-2037"><img loading="lazy" class="wp-image-2037 size-large" src="http://mineba.net/wp-content/uploads/2016/03/DMO-1024x709.jpg" alt="DMO" width="1024" height="709"></a><figcaption id="caption-attachment-2037" class="wp-caption-text">観光庁ホームページより</figcaption></figure> <p><span style="font-size: 12pt;">欧米では一般的になっているDMOを、日本版ではどのようなもので、私たちは今何をする必要があるのかを共に学び、考える場となっております。</span></p> <p><span style="font-size: 12pt;">当日は、観光地域づくりプラットフォーム推進機構会長「清水 愼一」氏の基調講演や、パネリストを4名迎えてのパネルディスカッションがおこなわれます。</span></p> <p><span style="font-size: 12pt;">日 時：3月27日（日）13:00開場 13:30開会<br> 入場料：無料</span></p> <p><span style="font-size: 12pt;"><strong>当日スケジュール</strong></span><br> <span style="font-size: 12pt;">13:00 開場（入場無料）<br> </span><br> <span style="font-size: 12pt;">13:30 開会 髙橋大横手市長ご挨拶</span><br> <span style="font-size: 12pt;"><br> 13:40 </span><span style="font-size: 12pt;">基調講演「DMOを考える」講師 清水愼一氏<br> </span><span style="font-size: 12pt;"><span class="text_exposed_show">・観光地域づくりプラットフォーム推進機構会長<br> ・「清水塾」塾長<br> </span><span class="text_exposed_show">・大正大学地域構想研究所 所長<br> ・元JR仙台支社長、元JTB常務取締役</span></span></p> <p>14:50 パネルディスカッション<br> <span style="font-size: 12pt;"><span class="text_exposed_show">コーディネーター 清水愼一氏<br> パネリスト 若杉 清一氏（横手市観光連盟アドバイザー<wbr></wbr>）<br> パネリスト 小西 亨一郎氏（大曲花火倶楽部副会長）<br> パネリスト 阿部 雄太氏（羽後町/<wbr></wbr>茅ぶき山荘「格山」代表管理人）<br> パネリスト 千葉 俊氏（秋田県立増田高校2年生）</span></span></p> <p>16:00 閉会</p> <p><a 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